Product stewardship is about the right people taking responsibility for the products we see available on the market and hopefully engaging in a bit of future-proofing for forthcoming generations. It involves redesigning the product supply chain to ensure we are not doing unnecessary and preventable damage. Product stewardship is regulated in order to increase circular resource use and shift the responsibility for managing products onto the producers, importers and retailers; this involves taking responsibility for the items when they have come to the end of their life-span and thinking about the potential impacts these products have on our communities and Papatuanuku.